We’re wine lovers. Not experts.
As casual wine drinkers, we’re the largest consumers of wine out there. Which made us think—why is choosing a wine so confusing?
Wine culture is changing.
It’s more than just swirling glasses and confusing jargon. It’s “the babysitter canceled, we’re staying in.” It’s what you pair your favorite pour with. And frankly, it’s however and wherever you choose to fill your glass.
We’re expanding wine culture to make room for our language, tastes and experiences.
You’ll find straightforward wine descriptions instead of pretentious jargon. You’ll get recommendations based on your taste, not experts telling you what they like. And you’ll find a more inclusive wine culture—connecting the people who make and sell wine, with the people who love it. You.